PSN Group is proud to announce having signed up the famous athlete Alexey Yagudin and his wife Tatyana Totmyanina for the SREDA residential quarter ad campaign.

Leading a healthy lifestyle and promoting sports is a key philosophy being shaped and promoted in the SREDA residential quarter. To promote these values, PSN Group has enlisted the Olympic champion and four-time figure skating world champion Alexey Yagudin.

The athlete and his family have already visited the sales office of the residential quarter and familiarized themselves with the concept of the project, whose philosophy they found to be interesting and relatable. As part of the ad campaign to be launched on November 1, the decorated athlete will be broadcasting the merits of the SREDA project worthy of champions. As part of their cooperation, PSN Group and Alexey Yagudin plan to stage several sports events and master classes.

It is no accident that Alexey Yagudin has been chosen as the ambassador for the SREDA residential quarter. This athlete has reached the pinnacles of athletic achievement, becoming an Olympic champion and a four-time world champion thanks to dedicated training and the willpower of a champion. Even now that he has retired from competitive sports, Alexey continues to train hard and combines his training with the role of a great father and family man. We sincerely hope that Alexey Yagudin will set an example of what it takes to become a champion for the future residents of the SREDA residential quarter.

Notably, a large number of sports facilities and centers are located next to the SREDA residential quarter: an Olympic reserve school, an ice arena, a physical education and sports center, the Tennis Park academy, the Krugozor recreation and sports center, the Kometa stadium, and a fitness center. The landscaping concept of the SREDA residential quarter calls for creating a network of dedicated jogging and bicycle lanes, tennis courts, multipurpose sports grounds for children and adults, as well as a mini-golf field, an ice rink for ice skating enthusiasts, a soccer pitch, and a rollerdrome for roller skating and skateboarding aficionados.

PR Department

PSN Group

+7 (495) 363 2023