SREDA RESIDENTIAL QUARTER WINS NATIONAL BUSINESS COMMUNICATIONS AWARD16/02/2018
On February 15, Moscow hosted the II National Business Communications Awards ceremony. PSN Group’s SREDA project took third place in the Best Marketing Campaign competition in the Real Estate and Construction category.
The SREDA residential quarter received the award for the SREDA Champions marketing campaign, conducted in the fall of 2017, featuring the brand ambassador — Olympic and world champion Russian figure skater Alexei Yagudin. The campaign message was that the external and internal infrastructure of the SREDA residential quarter would enable future residents to become champions in any walk of life. The campaign improved the appeal of the project in the eyes of discerning property buyers and raised overall brand awareness. It is worth noting that only 18 companies were represented in the Real Estate and Construction category.
The leaders in the three main categories (Best Marketing Director, Best Marketing Campaign, Best Marketing Strategy) and three special categories (Breakthrough of the Year, Innovation, Trendsetter) were chosen from 27 branches of the economy from FMCG to heavy industry by recognized business experts in the field of marketing communications.
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